Peter Kain
executive creative director

I am an EVP/executive creative director at BBDO New York. With my longtime partner Gianfranco Arena, I created the “You’re not you when you’re hungry” campaign for Snickers. It began with our 2010 admeter-winning commercial starring Betty White, and it soon became the brand’s global platform. As of today it’s been activated in 70 countries, won over 500 creative awards, and helped Snickers grow from the world’s #7 to the #1 chocolate brand.

Most recently I co-wrote Pepsi’s Super Bowl campaign “The Choice” with Marcelo Nogueira. It finished #3 in admeter and was the most shared, discussed and parodied Super Bowl ad of 2026. During my time at BBDO, I have overseen creative on a range of large brands, developing successful and awarded brand platforms and creative ideas.


EXPERIENCE

BBDO NEW YORK Pepsi,
Snickers, Pedigree, FedEx, Twix, m&m’s
BARTLE BOGLE HEGARTY Axe, Levi’s, Johnnie Walker


AWARDS & RECOGNITION

Cannes Lions 
2015 and 2020 Super Clio
3x Emmy nominees
One Show
D&AD
AICP
Effies
Art Directors Club
Andy Awards


EDUCATION

Syracuse University, Newhouse School of Public Communications, BS, Advertising


CONTACT  

peterdkain@yahoo.com
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